As Marketing Officer at Cahoots, I’m responsible for executing the organisation’s digital marketing and content strategy, with a focus on storytelling, engagement, and measurable outcomes. My role sits at the intersection of creativity and strategy by combining on the ground content collection with data driven performance reporting to support Cahoots’ mission across Western Australia.

A core part of my role involves regularly attending Cahoots programs to capture authentic, real time content that reflects the organisation’s impact. This includes photography, videography, and written storytelling that I then adapt across multiple platforms to engage our growing social media community of over 5,000 followers. Each post is crafted to reflect the heart of Cahoots’ work, while aligning with broader campaign goals and audience interests.

Internally, I work cross functionally with teams across Programs, Fundraising, Partnerships, and Support Services. This collaboration ensures that our digital communication strategy is aligned with organisational priorities, whether that’s promoting upcoming programs, supporting donor engagement, or celebrating volunteer contributions. I take an active role in planning and coordinating campaign timelines, messaging, and content delivery to ensure consistency and clarity across all touchpoints.

In addition to social content, I manage our outbound email marketing, creating tailored campaigns for a range of audiences including clients, families, donors, and supporters. From designing email templates to writing compelling copy and analysing campaign performance, I ensure each send supports specific engagement objectives while maintaining a strong brand voice.

Behind the scenes, I lead the development of monthly marketing reports that track performance across social platforms, email campaigns, and paid media spend. These reports analyse engagement trends, ROI, audience growth, and content reach which provides key insights that inform ongoing strategy and decision-making.

Together, these efforts contribute to strengthening Cahoots’ digital presence, improving audience engagement, and reinforcing the organisation’s position as a trusted provider of inclusive programs for children and young people living with disabilities or facing exceptional challenges.